Privacy Policy

Max Design Labs ("Max Design Labs," "we," "us," or "our") is a Minneapolis, Minnesota-based design and marketing studio. This Privacy Policy explains what information we collect through maxdesignlabs.com (the "Site"), how we use it, and the choices you have. By using the Site, you agree to the practices described below.

When you fill out a form on the Site (contact, quote request, free automation call, email marketing audit, or website review), we collect the information you submit, which may include:

• Name and email address
• Phone number
• Business name, business type, and website URL
• Details about your project, goals, or challenges (e.g. package interest, email platform, list size, leads per month, or a freeform message)

We use this information to respond to your inquiry, prepare quotes, schedule calls, and provide the services you've requested.

When you visit the Site, we and our service providers automatically collect certain information, including your IP address, browser and device type, pages viewed, links clicked, referring website, and approximate location (derived from your IP address).

Our hosting provider, Cloudflare Pages, also logs standard connection data (such as IP address and request timestamps) as part of delivering and securing the Site.

We use the following third-party analytics tools on the Site:

• Google Analytics — used to understand overall traffic, such as how many people visit the Site, which pages they view, and which key events (like form submissions) occur. We do not use Google Analytics for advertising or remarketing.
• PostHog — used to understand how visitors use the Site, including session recordings and heatmaps that show how people scroll, click, and move through pages. Session recordings mask sensitive form fields by default and are used solely to improve the design and usability of the Site, not to identify you personally.

These tools may place cookies or similar technologies on your device. See the "Cookies" section below for more detail.

• To respond to inquiries and provide requested quotes, audits, or consultations
• To deliver, maintain, and improve the Site
• To understand how visitors use the Site through aggregate analytics
• To communicate with you about your project or, if you've opted in, occasional updates from Max Design Labs
• To comply with legal obligations

We do not sell your personal information. We share information only with the service providers that help us run the Site and our business, including:

• HubSpot — our customer relationship management (CRM) platform, used to store and manage information submitted through our forms
• Resend — used to deliver form submissions to our inbox and to send you email replies
• Cloudflare Pages — our website hosting provider
• Google Analytics and PostHog — our analytics providers

We do not currently use a separate email marketing platform. If we add one in the future, we will update this policy to reflect it. We may also disclose information if required by law or to protect the rights, property, or safety of Max Design Labs or others.

Google Analytics and PostHog use cookies and similar technologies (such as local storage) to recognize your browser across visits and to power the analytics described above. You can control or disable cookies through your browser settings; doing so may affect how some features of the Site behave, but the Site will remain usable.

We retain information submitted through our forms for as long as needed to respond to your inquiry and maintain our business records, or until you ask us to delete it. Analytics data is retained according to the default retention settings of Google Analytics and PostHog.

You can ask us to access, correct, or delete the personal information we hold about you at any time by emailing contact@maxdesignlabs.com. We will respond within a reasonable timeframe.

If you are a California resident, the California Consumer Privacy Act (CCPA) gives you the right to:

• Know what personal information we collect, use, and disclose about you
• Request deletion of your personal information
• Request correction of inaccurate personal information
• Opt out of the "sale" or "sharing" of personal information — we do not sell or share personal information for cross-context behavioral advertising
• Not be discriminated against for exercising any of these rights

To exercise any of these rights, email contact@maxdesignlabs.com.

The Site is not directed to children, and we do not knowingly collect personal information from anyone under the age of 13.

The Site may link to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their policies.

We use reasonable administrative and technical measures to protect the information we collect. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date.

Max Design Labs

Minneapolis, MN

contact@maxdesignlabs.com