Stay top of mind.
Drive repeat business.
Email is still the highest-ROI channel in marketing. We build and run email programs for local service businesses in Minneapolis and nationwide that keep customers coming back, without you lifting a finger.
Premier Home Services
Monthly Newsletter
Spring is here. Is your HVAC ready?
Premier Home Services <hello@premierhome.com>
34%
Open Rate
12%
Clicks
9
Bookings
Next send
average return on every dollar spent on email marketing
Litmus, 2023
of consumers say a marketing email influenced their last purchase
Salesforce
more that repeat customers spend versus first-time buyers
BIA/Kelsey
What we do
Email marketing for local service businesses is the practice of sending regular, strategically timed emails to past customers and prospects to generate repeat business and referrals. Max Design Labs builds and manages done-for-you email programs for service businesses in Minneapolis and nationwide, typically starting around $199 per month. We handle platform setup, copywriting, scheduling, and reporting so you get the results without doing the work.
Are you staying in touch?
You finished a job six months ago and have not contacted that customer once since.
You are running ads to find new customers while your past ones book someone else for the next job.
You sent one email blast last year, got no response, and decided email does not work.
Slow seasons hit you every year even though the calendar says they are coming.
You know you should be following up with past clients but the week gets away from you every time.
A competitor who does the same work shows up in your customers inboxes. You do not.
Your past customers are your easiest sale. They already trust you. They already paid you. They just need a system that keeps you in front of them.
Built for businesses that run on repeat customers.
We work with local service businesses that have customers worth keeping. If your business runs on repeat visits, referrals, or seasonal demand, email marketing is one of the highest-return investments you can make.
The businesses that get the most from our programs are those where past customers represent the biggest untapped opportunity. Research from Harvard Business Review shows acquiring a new customer costs 5 to 25 times more than retaining an existing one. Your email list is the most cost-effective retention tool you have.
Trades & Home Services
Plumbers, tree services, window cleaners, house cleaners, junk removal. If you want the phone ringing before your customers call someone else, email keeps you top of mind.
Wellness & Beauty
Med spas, yoga studios, salons, and barbers. Your clients want to come back. A well-timed email is often all it takes to get them to book.
A managed email program keeps your business top of mind every single month, automatically.
- Stays in front of customers between jobs so they call you first next time
- Fills slow seasons with targeted promotions before revenue dips
- Turns one-time buyers into repeat customers and referral sources
- Runs on autopilot so you never have to think about it
Not sure if you are a fit? Ask us on the free audit call. We will tell you honestly.
Which email approach is right for you?
Managed Monthly Our Service | Campaign Launch One-Time | DIY Tools Self-Serve | |
|---|---|---|---|
| Strategy | Limited | No | |
| Email Copywriting | Monthly | Per campaign | No |
| Platform Setup | No | No | |
| Automation Flows | Full suite | No | If configured |
| Monthly Reporting | No | Manual | |
| Starting Price | Custom quote | Custom quote | Tool cost only |
Managed Monthly
Best for businesses that want a consistent email presence every month without the time investment. We write, schedule, and report. You approve.
- Regular email sends on a set schedule
- Done-for-you copywriting every month
- Platform management and list hygiene
- Monthly performance report in plain English
Campaign Launch
Best for businesses launching a seasonal promotion, a new service, or a re-engagement push to a dormant list. Strategy, copy, and setup for a defined campaign.
- Campaign strategy and email sequence
- Done-for-you copywriting
- Platform setup for the campaign
- Performance summary after send
What's included in every email program.
Platform setup or migration
We set you up on the right tool or migrate your existing list. No tech headaches.
Monthly email copywriting
We write every email. You review and approve it before anything goes out.
List segmentation
We organize your list so the right message goes to the right customer.
Monthly performance report
Plain-English summary of what happened, what worked, and what is next.
Branded email templates
Custom designs that match your website and look professional on every device.
Automated sequences
Welcome emails, re-engagement flows, and follow-ups that run without you.
Subject line A/B testing
We test variations so your open rates keep improving month over month.
Dedicated point of contact
One person who knows your business handles all changes and questions.
How it works.
Free Email Audit (20 min)
We look at your current setup, your list, and what you are doing or not doing. No cost, no commitment. We tell you honestly what is possible with what you have.
We Build Your Program
We set up your platform, design your templates, write your first emails, and configure your automations. You review and approve before anything goes live.
We Run It for You
Every month, your emails go out on schedule. You spend about 15 minutes reviewing and approving. We handle the rest and send you a plain-English report on what worked.
Common questions.
No. Even a small list of real customers can drive real results. A list of 200 past customers who already trust you will outperform a list of 10,000 cold contacts every time. We will show you exactly what is possible with your list on the audit call.
Yes. You will never stare at a blank page. We write every email, you review and approve it, and we send it on schedule. Most clients spend less than 15 minutes per month on the approval process.
We work with whatever you are on: Mailchimp, Klaviyo, Constant Contact, ActiveCampaign, and others. If you are starting from scratch, we will recommend and set you up on the right platform for your business size and goals.
Most clients see stronger open rates and re-engagement within the first 60 days. Measurable revenue impact typically shows up in months two and three as the consistent sending builds momentum. We set honest expectations based on your list and goals on the free audit call.
That usually means there was no real strategy behind it. A one-off blast to a cold or unmanaged list is not email marketing. It is a prayer. We fix the foundation first: list health, platform setup, and a consistent cadence. Then we build from there.
Yes. Max Design Labs is based in Minneapolis and we work with local service businesses across the Twin Cities and nationwide. We understand the seasonality and competitive dynamics of the Minneapolis market.
Our managed email programs typically start around $199 per month, but every quote is custom. The right plan depends on your sending frequency, list size, and automation needs. We will scope exactly what makes sense on the free audit call.
Your list is sitting there. Let's put it to work.
Start with a free audit. We will review your current setup and show you exactly what you are leaving on the table.
20 min · Free · No obligation